An interview with Two Danish brothers Simon and Adrian, who started a Indian Kadak Chai -- tea brand in kuwait called "Mr Karak" in hindi we pronounce it as "KADAK".
The interview was conducted by a very famous blogger of kuwait, Mr. Mark. I read his blog posts all the time as they are very interesting to me and writes on out of the box topics.
Interview highlights:
"When Adrian and Simon came to Kuwait their relatives introduced karak to them. Simon had traveled to India back in 2012 and he had chai all the time while there. He didn’t know what it was but he was having it wherever he went. So when his relatives introduced and explained karak to him he loved the idea of milk with tea since they didn’t have it in Denmark. Karak was also relatively new to Kuwait. It was popular in places like Bahrain and Qatar but it was still picking up here in Kuwait. When Simon was working at the bakery in Denmark they used to have the best milk and the best coffee, so he decided to take it upon himself as a challenge to try and make the best karak he possibly could.
They started researching the local market and realized majority of the people were using either long life milk or canned milk. The idea of using canned milk, which had a 1-year shelf life didn’t make any sense to Simon. He told me milk should come from a cow and you drink it, that’s how it’s supposed to be. Milk is not supposed to last a year sitting on a shelf. That’s gross. He then continued telling me that was the first thing they decided, no long life milk. Fresh milk is available in Kuwait so they started using it."
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