Maybe winning doesn’t take care of everything.
Nike is causing a social media storm with its latest online ad showing a picture of Tiger Woods overlaid with a quote from him, “Winning takes care of everything.”
The ad, posted on Facebook and Twitter, is supposed to allude to the fact that the golfer recovered from career stumbles to regain his world No. 1 ranking on Monday, which he lost in October 2010.
But some say it’s inappropriate in light of Woods’ past marital woes.
It’s the latest controversy from the athletic giant who has recently had to cut ties with biker Lance Armstrong and runner Oscar Pistorius due to separate scandals.
Woods has long used the phrase — at least since 2009 — whenever reporters ask him about his or other golfers’ rankings.
The ad has garnered more than 8,000 likes and 2,000 shares on Facebook, as well as hundreds of comments, many congratulating Woods on the ranking, but others commenting that the ad sends the wrong message out in light of Woods’ past problems. His 5-year marriage to Elin Nordegren collapsed in 2010 after multiple affairs came to light.
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